Richmond, Va., April 5, 2005 -Trilegiant Loyalty Solutions (TLS) today unveiled its latest incentive program, Rewards CashSM Plus, through a partnership with Destination Rewards, Inc. The program allows businesses to continually reward their customers with valuable savings toward the purchase of travel, entertainment and personal items.
With this program, TLS' clients provide membership cards to their customers allowing them access to Rewards CashSM Plus accounts. Each account is loaded with a "Rewards CashSM" balance that gives the customer real cash value, providing instant point of sale savings off already competitive prices on hotel stays and condo rentals, magazines, DVD movies, movie tickets, and more. Customers access the business' brand-specific Web sites, which TLS provides, to make their purchases. After using the Rewards CashSM Plus discount, the customer can use a major credit card to pay any remaining balance. On a regular basis, businesses can "reload" each customer's Rewards CashSM Plus account with a dollar amount, rewarding them for their loyalty.
"Rewards CashSM Plus creates a win-win situation for businesses and their customers," Marti Beller, TLS President, said. "Businesses now have a new, economical way to reward and retain customers, while customers will receive valuable savings on a variety of attractive travel, entertainment and personal items."
Beller explained that unlike traditional loyalty programs, Rewards CashSM Plus is unique in that businesses assume no liability for the cost of the rewards. As such, Rewards CashSM Plus works well for companies that want to incentivize their customers in an ongoing fashion, but cannot make the financial commitment associated with a full-blown loyalty program. She added that the program is easy for businesses to implement, as TLS manages the entire process.
"This new incentive is ideal for financial services companies, subscription-based service providers, retailers or any other business looking to economically reward its customers on an ongoing basis," Beller said. "For example, wireless companies looking for new ways to distinguish themselves as value-added providers will benefit from recognizing their customers each month by reloading their cards with a Rewards CashSM amount. Also, financial services companies can use this affordable incentive as part of their debit card offerings to help build loyalty among customers."
Earlier this year, TLS launched the successful Rewards CashSM incentive program. Unlike the new reloadable Rewards CashSM Plus, Rewards CashSM is meant to be a one-time incentive or premium for businesses to offer their customers.
Boca Raton, Florida- based Destination Rewards, Inc. launched its revolutionary approach to the loyalty and incentive market in 2001. A diverse team of marketing, incentive and travel industry standouts came together to create an innovative concept enabling companies to deliver valuable loyalty and incentive benefits to their customers and potential customers at dramatically reduced costs.
The patent pending method integrates travel and other entertainment products with a proprietary technology platform connected to suppliers in real-time. The product cost and flexibility offer clients an unparalleled value proposition and a variety of solutions never previously available.
Further information about the company’s products and services can be viewed at www.destinationrewards.com.